The Business Development Manager – the role and duties by Shirley Yau
The business development manager's purpose is to generate new businesses by either cold-calling or meeting people and companies. The business development manager role can be a part sales and part marketing role, there are plenty of opportunities available within the job market and the salaries are also competitive.
Whenever a service or product needs to be sold to the market, it is essential that there are employees who can sell the products or services so that consumers are aware of its uses. The business development manager role may involve visiting companies so travelling is required as well as the need to carry out presentations and write up business reports in order to successfully sell the product or service.
Communicating with other departments of the company would enable the business development manager to keep up to date with any company news, development and strategies. The business development manager will most likely be given objectives and targets to achieve, so it is therefore important that they are able to keep up or be in line with it. The business development manager will need to constantly be in search for new business opportunities and help with the company's business strategy. The more customers and clients the business development manager can bring to the company, the better reputed the company will be and the better the revenue will generate.
The role requires the person to be able to have excellent negotiating and selling skills, be able to communicate with people at all levels and most importantly, close deals. As the role requires planning and presenting, the person must be able to have good planning, presenting and report writing skills. Anyone applying to this role would need to have flexibility with their shifts as it can lead to working beyond the standard working hours as well as being able to travel as and when needed.
On the whole, business development managers play an important role within any company in generating new businesses and helping the company achieve its objectives and targets. Anyone with a proven track record in sales will be able to apply and due to the popularity of this role, there are plenty of job opportunities available within the job market.
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